Also it is important to make sure that keyword selection is not one time process. Monitor your keywords for their performance in App Store search. Try out some variations to find out the keywords which work the best for you. Here is one good tip that you should always integrate into your app to get more positive ratings and reviews. You should proactively prompt the user to rate your application. Give a gentle pop up after the user has had a few positive interactions with your app.
For example, if yours is a Todos app, and the user has used the app for three days in a row, then you can show a pop up to the user like:. To get more downloads follow the other tips mentioned in this document to gain more social interactions with your users to get more publicity which should drive the downloads further.
Remember: A happy customer is a brand ambassador for your app. Get in touch with your users who have posted negative reviews about your app. Resolve their problems.
Let them know once you have resolved the bugs in the following update. Convert the negative users into advocates of your app. Also in the process, you will learn a lot about the how the customers perceive your app and what value it brings to them. There are a lot of non-English speaking countries in the world where people prefer to use apps in their local language. Multiple studies have shown that if you localize your app to languages other than English, it can increase the downloads of your app significantly.
This was first brought to light in by a Distimo publication titled: The Impact of App Translations. You can read more about this here. Pictures are powerful. One of the first things the user does when they land on your app page is to check out the screenshots of your app. If you want some example of how to do this right, check out the following four famous apps, all of which are in top 10 as of now:. The easiest way to get 1 million people paying is to get 1 billion people using. First challenge for most of the apps is getting the users to try out the app.
If the app is paid, then there is very little chance that everybody your app reaches to will download the app. That way you can collect analytics and improve the app accordingly. You can make this work, if you have sustainable seed or angel funding to keep the app alive, till you bring in your first million users.
At that stage you should be able raise further funding to push your app further. With freemium strategy, you keep your core free and charge the users for certain premium features using In App Purchase. Freemium can be a very good way to allow the users to use your app and then monetize your app through premium features where users see a clear value your app brings to their workflow and life.
However, Freemium may not work for utility types of apps, which are clearly better than the competition and have a clearly evident purpose to its users. When starting out you may want to price your app or In App Purchases a dollar or two more than you have decided. This way you can reduce the price during special promotion times to attract more users.
One thing to note about pricing is to make sure that you know how your competition has priced their apps and price your app accordingly. Start with at least boards with 5 relevant pins each. For example, if you are creating a time management application, you can create boards about being more organized.
Make sure you have a board where you can pin links to other people who are talking about your app online. A board that includes app reviews, demos, blog posts, photos and anything else that showcases other people using your app and their opinion on your app. Use catchy and creative titles for the boards to aid in discoverability and to help categorize your board topics. Learn more about to Pinterest to understand how to engage the audience on the platform. Use this opportunity to create a significant impression on the users.
The app preview creates a great opportunity to convert those customers who have not downloaded your app yet by looking at its screenshots. Here is a link to an article which describes how to create a great App Preview video.
Create a professional video for your app. Make it creative, keep it funny, make it personal and yes keep it short! Use the video to connect to your user. Here is a great example: DollarShaveClub. Make the most of Vine with videos potential customers will find useful. The hashtag howto is one of the top trending tags on Vine. On Google play, you can upload one video per language. Source: www. The best way to explain how your app works, is through video.
Use a custom created thumbnail with your video which will get your visitors to click play. Sometimes putting the play button right at the center of the thumbnail works better as the call to action to play the video.
This way you can get some extra downloads via these videos. While requesting a review for your app from famous bloggers, also send the video you have made for your app. The video can help the blogger understand how your app works, which makes the review easier for them. This can result in a few more users for your app. Video ads generally convert better. This is a huge help both for which features to work on and where to focus our marketing energy. This weekend happened because of the three months of brainstorming and work that led up to it.
Today was that validation to keep pushing, keep moving, and keep running the marathon. Today is an important mile marker: nearly k downloads in 3 days! Three Days When I started working with Steve in late February, one of the ideas he brought was to make Loose Leaf free for just 1 weekend. Three Lessons 1. Small problems become big problems with lots of users Before the weekend, I knew of a few very difficult to reproduce bugs in the app.
Brainstorm and keep trying new things This weekend happened because of the three months of brainstorming and work that led up to it.
In combination I'd also recommend exploring how you can build virality into your app, and continue engaging with your community. If that's not the case, monetise it while it's popular, and explore the nature of the pain point the app solves. Then use this knowledge to find how you can pivot to something more sustainable.
Thank you iced! I looked into the competition before creating the app, and there is a ton, for some time now and making decent revenue for a single person. The thing is how to know where to focus. I'm always biased toward working and improving the product. But I'm now realising that without a solid marketing strategy it's difficult to grow.
Focus on keeping the users you acquired with this successful launch and making them so happy that they will pay for your app. Acquiring users is harder than keeping them. You already had a successful launch.
You want this product to make money so the priority is to validate that people will pay you money for it. My advice is to get to know these users closely by sending them a survey for example and understand how you can make them so happy they will want to pay for your app.
How would you implement the survey? Excellent idea. This comes by default on Android phones. I didn't know it wasn't possible by some Google App on Apple. Well done! Wow, congrats! Can you get some discreet ads in there ones that don't interfere with the UI while the download numbers are high?
The natural trend for app releases is a spike on release and then a dip, so perhaps work on monetising while you're getting the downloads. Thank you Jamie! I do have a banner ad at the bottom of the UI and also the option to upgrade to unlock more features and remove the ads.
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